Stories

Dfine Group provides a variety of consulting, advising, and fractional executive leadership primarily focused in the aesthetic industry.

Often viewed as a strategic consigliere, Drew offers a range of services to clients.

Some notable offerings include:

Organizational Design

Drew is adept at advising groups and companies on set up of sales, marketing, and operations with contemporary go to market capabilities.

A recent client engaged Dfine Group to effectively build a scaleable marketing and commercial organization as they grew from single digit to triple digit practice locations.

Another recent example included recommendations on restructuring department roles and responsibilities to improve marketing operation efficiency leading to a 30% increase in working media spend.

Fund Raising Support

Drew’s deep knowledge and 360 degree experience in the aesthetic market helps him build compelling stories and value propositions for companies bringing new technologies to market and seeking to raise capital.

He has supported multiple clients with pitch deck creation, business model clarification, and connections leading to multi-million $ capital raises.

Fractional Leadership

Drew is adept at stepping in as a fractional executive to help support accelerating company growth.

A recent skincare client saw ARR 3x over a 6-month period as Drew acted as Fractional Chief Marketing Offering, helping scale the marketing organization and position the company for their next phase of expansion.

He supported a client as Fractional Chief Commercial officer with a differentiated commercial go to market strategy, resulting in multiple successful business development transactions and a scaling of the companies ambition.

Marketing, Operations, Strategy, and Positioning Projects

Dfine group is often engaged to better clarify company or product brands with a proven methodology adapted from his experience at leading global marketing companies such as Eli Lilly and Nestle

Dfine Group has helped support 10%+ COGS reductions through contract evaluation and negotiating strategy advise

Another common engagement sees clients hire Drew and Dfine Group for general strategic consigliere support. The business is often hard to predict and it is hard to know who to trust. Clients look to Drew as that trusted resource who has their best interests at heart

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